Booking Experts, Brands and CEOS on National, Local &
Streaming TV Platforms
Booking Experts,
Expert Public Relations Booking Services for Television Coverage
National, Local &
Streaming TV
Platforms
Get in front of Millions Of Daily
Viewers for the social proof of your DREAMS!
At TENXPR, We Are Broadcast PR Experts
Book a Free Consultation Call to see if you’re a fit for TV
Please note, all of our clients get featured on TV and EARN MEDIA. We do
All Our Clients Get Featured on TV and Earn Media Coverage
disappear, and it costs a fortune.
Please note, all of our clients get featured on TV and EARN MEDIA. We do not facilitate sponsored segments on TV, as it lowers credibility, the links
disappear, and it costs a fortune.
One Story Got Aired 63 times
Attracted New TV Shows Like “The Bachelor
How TenXPR Made the
Fearless Fund a Household
Name
Attracted New Business - Featured on Time
Magazine
Book a Free Consultation Call to see if you’re a fit for TV
Samantha Jacobson is a celebrated Broadcast and Public Relations Specialist and the founder of TenXPR. With a career spanning over two decades, Samantha has perfected the art of crafting compelling narratives and building brands that resonate with audiences.
Samantha began her career as Vice President of Public Relations and Events for Mitchell Gold + Bob Williams, the iconic home furnishings brand, where she led strategies for seasonal direction and key branding initiatives. Her efforts secured high-profile placements in outlets such as The Washington Post and Home Décor.
Her extensive experience in the entertainment industry includes producing roles at CBS News, CNN, Entertainment Tonight, and MTV Networks. A four-time Emmy nominee and recipient of the prestigious Edward R. Murrow Award in Journalism, Samantha has developed a deep expertise in storytelling and media relations.
Samantha’s clients have been featured across leading media platforms, from Good Morning America, the Today Show, and Fox & Friends to Time Magazine, TechCrunch, and more. Known for her avant-garde style and personalized approach, Samantha excels at building authentic connections with her clients and creating impactful campaigns that elevate their brands.
Through TenXPR, she continues to redefine public relations, delivering results that consistently exceed expectations.
Samantha Jacobson is a celebrated Broadcast and Public Relations Specialist and the founder of TenXPR. With a career spanning over two decades, Samantha has perfected the art of crafting compelling narratives and building brands that resonate with audiences.
Samantha began her career as Vice President of Public Relations and Events for Mitchell Gold + Bob Williams, the iconic home furnishings brand, where she led strategies for seasonal direction and key branding initiatives. Her efforts secured high-profile placements in outlets such as The Washington Post and Home Décor.
Her extensive experience in the entertainment industry includes producing roles at CBS News, CNN, Entertainment Tonight, and MTV Networks. A four-time Emmy nominee and recipient of the prestigious Edward R. Murrow Award in Journalism, Samantha has developed a deep expertise in storytelling and media relations.
Samantha’s clients have been featured across leading media platforms, from Good Morning America, the Today Show, and Fox & Friends to Time Magazine, TechCrunch, and more. Known for her avant-garde style and personalized approach, Samantha excels at building authentic connections with her clients and creating impactful campaigns that elevate their brands.
Through TenXPR, she continues to redefine public relations, delivering results that consistently exceed expectations.
How We Get CEOs, Founders, and Experts on TV
This is a great way for us to get to know you and your goals! You will meet with a member of the TenXPR team for 15 minutes, and we will discuss realistic goals for you based on where you want to be seen.
Once you’re onboarded, we will ask you to share everything you have– headshots, B rolls, and any other content you have. We will also need your 5 talking points, so we can get to work for you.
We take your talking points and turn them into email pitches. We will send out one pitch per week to hundreds outlets. This means we are sending out 4 different pitches per month to see what network contacts bite! We will adjust as necessary to make sure you get on TV.
Be Prepared & Ready to Go!
Be prepared to get offers at any time and be ready to go. Check your emails frequently. We have great connections with media outlets, and producers know to reach out to us when they need to fill a last-minute segment. Be ready to jump into the news cycle when necessary.
If you need help preparing for your big break, reach out to us! We provide a 30-minute training on professional on-screen etiquette, prep notes, and how to prepare for uncomfortable questions.
Step #1 - Discover Your Vision
This is a great way for us to get to know you and your goals! You will meet with a member of the TenXPR team for 15 minutes, and we will discuss realistic goals for you based on where you want to be seen.
Step #2 - Share Your Stuff
Once you’re onboarded, we will ask you to share everything you have– headshots, B rolls, and any other content you have. We will also need your 5 talking points, so we can get to work for you.
We take your talking points and turn them into email pitches. We will send out one pitch per week to hundreds outlets. This means we are sending out 4 different pitches per month to see what network contacts bite! We will adjust as necessary to make sure you get on TV.
Step #4 - Be Prepared & Ready to Go!
Be prepared to get offers at any time and be ready to go. Check your emails frequently. We have great connections with media outlets, and producers know to reach out to us when they need to fill a last-minute segment. Be ready to jump into the news cycle when necessary.
Step #5 - Media Training
If you need help preparing for your big break, reach out to us! We provide a 30-minute training on professional on-screen etiquette, prep notes, and how to prepare for uncomfortable questions.
Producers looking for help with a segment?
The Power of Authenticity
“Be Yourself; Everyone Else Is Already Taken.” – Oscar Wilde
At TenXPR, we value authenticity. We believe success comes from recognizing our unique abilities and broadcasting them to the world.
We know you are an expert in their industry and possess unique knowledge and talents. You deserve an audience! Once you’ve booked for
your segment, we want you to present your authentic self and have the confidence to crush it on TV!
That’s where we come in! Our team believes in your authenticity on and off screen. Our values unite TenXPR as a team committed to
achieving the best relationship-driven client service.
Samantha Jacobson’s Broadcast
Experience
Samantha Jacobson is an industry leader in Broadcast Public Relations and the founder of TenXPR.
Samantha began her career as Vice President of Public Relations and Events for Mitchell Gold + Bob Williams, the iconic home furnishing brand, where she led strategy for seasonal direction and key branding initiatives. She landed placements in The Washington Post, Home Decor, and others.
Samantha spent more than twenty years in the entertainment industry, making connections, creating stories, and generating buzz. She was a producer at CBS News, CNN, Entertainment Tonight, and MTV Networks. She was nominated for four Emmy awards and is also an award-winning journalist, who served as part of the team that won the Edward R. Murrow Award in Journalism.
Samantha’s signature avant-garde style is one of her key assets to establish the path to success. Her approach is grounded in brand building through a deep connection with clients.
Frequently Asked Questions
Earned media is just that– earned, and it’s FREE. Networks charge hundreds of thousands of dollars for pay-for-play media, but earned media is free.
How Do I Get Earned Media Time On TV?
It’s as simple as asking. You’ll need to know who to contact at the network, usually the show’s producer or talent booker, and ask to be a guest on the show.
Do You Guarantee Media Placement?
Never. That’s why it’s called earned media. The only way to guarantee a segment is to pay for it.
I’ve Already Been On Radio Shows And Podcasts, So What’s The Benefit Of Being On TV?
Being on-screen is completely different from doing a radio show or podcast. TV also has a much larger audience.
I’ve Never Been On TV Before, What Do I Need To Know?
Two things:
1) You’ll need media training and…
2) Always start with local networks.
How Do I Get On National TV?
National TV segments are obviously more difficult to pick up, but it’s not impossible. Keep in mind that appearing on several local TV networks is just as powerful as landing one segment on national TV..
I’ve Pitched Many Media Outlets. Why Isn’t Anyone Picking Up My Story?
It’s all about trial and error. The first and second angle might not work, but the fourth try might. It’s important to alter the approach to see what works and what doesn’t.
I Have A Marketing Team. Why Would I Need To Hire A Public Relations (PR) Team Or Expert?
Marketing and PR are very different. Marketing focuses on building a brand with the intent to sell a product or service. A PR team will focus on building and maintaining a positive reputation for your company and brand.
I’m Already A Social Media Influencer. What’s The Benefit Of Being On TV?
Social media has a large audience and a wide reach, but landing an on-screen appearance will increase your credibility and maximize your brand.
We know each Story is different, contact us if you require additional information
At TENXPR, our mission is to
execute all of our available
resources, knowledge, expertise,
and team collaboration to create
a powerful story and visibility for
your brand.
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Frequently Asked Questions
What are some common television PR mistakes to avoid?
Common television PR mistakes to avoid include poor pitch quality, lack of timeliness, failure to research the target media, and not having a clear and compelling story angle for the client.
Is payment for interviews a common practice?
Payment for interviews is not a common practice, as it raises ethical concerns and can compromise the integrity of the media coverage.
How do news channels determine interviewee compensation?
News channels typically determine interviewee compensation based on factors such as the individual's level of expertise, their audience draw, and the duration and format of the interview.
Do news channels pay politicians for exclusive interviews?
News channels may pay politicians for exclusive interviews, as it can provide valuable content and attract viewers.
How does television PR differ from traditional advertising?
Television PR differs from traditional advertising in that it focuses on earned media placements on TV rather than paid advertising. Television PR leverages relationships with media outlets to secure feature coverage and publicity opportunities for clients.
Do news channels pay celebrities for exclusive interviews?
News channels may pay celebrities for exclusive interviews, as it can provide exclusive content and increase viewership for the network.
What is the role of television PR in crisis management?
The role of television PR in crisis management is to leverage media coverage to effectively communicate the organization's response and mitigate reputational damage.
Can journalists accept payment for expert interviews?
Journalists are generally not allowed to accept payment for expert interviews, as it could be seen as a conflict of interest and compromise the integrity of their reporting.
How do celebrities use television PR to promote themselves?
Celebrities use television PR to promote themselves by leveraging media placements and appearing on television shows to increase their visibility, connect with their audience, and drive publicity for their projects or personal brand.
How does television PR influence public opinion?
Television PR can influence public opinion by providing a platform for brands and individuals to share their narratives and reach a wide audience, shaping perceptions and creating awareness about their message or offerings.
How can television PR help launch a new product?
Television PR can help launch a new product by securing media placements on TV shows and segments, allowing the product to gain exposure and credibility among a wide audience, which can drive awareness and sales.
Is it ethical for news channels to pay for interviews?
The ethics of news channels paying for interviews is a debated topic, as it can raise concerns about the objectivity and integrity of news reporting.
What are the benefits of television PR for small businesses?
The benefits of television PR for small businesses include increased brand visibility, credibility, and potential customer reach, which can lead to enhanced customer acquisition and sales opportunities.
What is the cost of hiring a television PR firm?
The cost of hiring a television PR firm can vary depending on the agency's services, the client's specific needs, and the scope of the campaign. Typically, the fees for television PR services range from $5,000 to $20,000 per month or more, depending on the level of support required.
Can television PR improve a companys brand image?
Television PR can effectively improve a company's brand image by increasing visibility, credibility, and awareness through media placements and television publicity.
What strategies enhance television public relations success?
Strategies that enhance television public relations success include securing media placements, effectively pitching clients for TV segments, and leveraging broadcast PR expertise to gain television coverage for clients.
How to evaluate the effectiveness of a TV PR campaign?
Evaluating the effectiveness of a TV PR campaign involves tracking key metrics such as media placements, audience reach, website traffic, and lead generation. This helps assess the campaign's impact and identify areas for improvement.
What challenges do publicists face in television PR?
Publicists face the challenge of securing highly competitive television media placements, as they must cut through the clutter and pitch stories that resonate with television producers and audiences.
How can brands leverage television PR for growth?
Brands can leverage television PR for growth by securing media placements and appearances on TV broadcasts to increase brand awareness, credibility, and reach a wider audience, ultimately driving sales and business growth.
What tools assist in monitoring television PR efforts?
Tools that assist in monitoring television PR efforts include media monitoring software, web analytics platforms, and TV tracking services that provide data on placements, reach, and engagement metrics.
How does television PR affect audience perception?
Television PR can significantly influence audience perception by showcasing a brand or individual on a highly visible and trusted media platform, enhancing credibility and building brand awareness in the eyes of the target audience.
What metrics measure television PR campaign success?
The key metrics to measure the success of a television PR campaign include media mentions, audience reach, website traffic, lead generation, and brand awareness.
How can television PR enhance company storytelling?
Television PR can enhance company storytelling by providing a platform to share the company's narrative, humanize the brand, and connect with a broader audience through the credibility and reach of television media.
What are innovative practices in television public relations?
Innovative practices in television public relations involve leveraging emerging media platforms, data-driven strategies, and creative content to secure impactful TV coverage and maximize visibility for clients.
How to negotiate interview fees with news channels?
Negotiating interview fees with news channels involves understanding their budget, offering value-added services, and finding a mutually beneficial agreement that considers both the client's needs and the channel's requirements.
What makes a successful pitch for TV coverage?
A successful pitch for TV coverage typically includes a compelling story, visual elements, and clear relevance to the target audience, as well as a personalized approach to the media outlet.
How does cultural relevance impact television PR?
Cultural relevance is crucial in television PR, as it helps ensure that media placements resonate with the target audience and increase the likelihood of successful television coverage.
What common pitfalls should businesses avoid in TV PR?
Businesses should avoid unrealistic expectations, lack of media training, and poor timing when pursuing TV PR. Effective TV PR requires strategic planning, compelling story pitches, and strong relationships with media contacts.
How to identify the right television outlet for PR?
Identifying the right television outlet for PR involves researching the target audience, programming, and media coverage preferences of various TV channels to determine the best fit for your client's story and goals.
What role does social media play in television PR?
Social media plays a crucial role in television PR by amplifying media coverage, enabling audience engagement, and providing valuable insights for targeted pitch strategies to secure television placements.
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Common Television PR Mistakes to Avoid
Many businesses fail to secure television coverage due to common pitfalls in their public relations strategies. Poor pitch quality, lack of timeliness, and insufficient research on target media outlets can significantly hinder the chances of getting featured. Additionally, not having a clear and compelling story angle can make pitches less appealing to producers and journalists.
For example, a client might pitch a story that lacks relevance to current events or audience interests, leading to rejection. By avoiding these mistakes and focusing on crafting well-researched, timely, and engaging pitches, clients can improve their chances of gaining valuable media exposure.
How Television PR Can Launch New Products
Television PR is a powerful tool for launching new products, as it leverages media placements to create buzz and visibility. By securing appearances on popular TV shows, brands can introduce their products to a wide audience, enhancing credibility and driving sales. This exposure helps consumers become aware of the product and its unique features, significantly impacting purchasing decisions.
For instance, a tech startup that secures a segment on a morning news show can demonstrate its innovative gadget live, allowing viewers to see its functionality firsthand. Such placements not only elevate brand awareness but also foster trust among potential customers, leading to increased sales and market penetration.
The Role of Social Media in Television PR
Social media plays an essential role in amplifying television PR efforts by extending the reach of media coverage. When a client appears on a TV show, sharing that segment across social platforms can engage a broader audience, encouraging discussions and interactions that enhance brand visibility. This synergy between traditional media and social platforms creates a multi-channel approach to publicity.
For example, when a client is featured on a talk show, sharing clips on Instagram, Twitter, and Facebook can drive traffic to the original broadcast and attract new followers. This strategy not only bolsters the impact of the TV appearance but also builds a community around the brand, fostering deeper connections with the audience.
Evaluating the Effectiveness of a TV PR Campaign
To assess the success of a television PR campaign, it is crucial to track key performance metrics. This includes analyzing media placements, audience reach, website traffic, and lead generation resulting from the campaign. By measuring these metrics, businesses can determine the return on investment and the overall impact of their PR efforts.
For instance, if a campaign leads to a significant increase in website visits and inquiries following a TV segment, it indicates effective outreach and engagement. Regular evaluation allows businesses to refine their strategies, ensuring continuous improvement and alignment with their marketing goals.
